Your Guide to Marketing Trends and Tech
Brand Advocacy: Make Fans. Not Just Clients.
People trust people. More than stats. More than strategy decks. And definitely more than ads.
But brand advocacy doesn’t happen just because you did a great job. It happens when clients feel proud to be part of what you created, and when your brand makes it easy for them to share that experience.
Let’s take as an example one of the most successful cases of the last decade, Apple’s “Shot on iPhone” campaign, where users share spectacular photos and short films with their names at the bottom. And in which, moreover, artists creatively create their films, to the point of recently winning a Cannes Lions Award.
Here’s how to turn real satisfaction into organic, lasting advocacy, without forcing it.
Unforgettable customer experience: Leave room for a little wow
Advocacy starts long before you ask for a testimonial. It begins with the experience. Exceeding expectations, making the process enjoyable, and being present even after delivery are key.
Keep in mind → Advocates don’t come from transactions. They come from relationships.
Client Care: Make it easy for them to talk about you
Don’t ask clients to “write something.” Ask how the project made a difference for them. Guide the process: offer simple prompts, record short videos, or help polish (if they need it) their words into something clear, real, and powerful.
But mostly → Give them the freedom to express what working with you openly really meant to them.
Brand ambassadors: Use their voice to tell the story behind your work
Your client testimonials are actually proof. If you ask the right questions, they explain what problem existed, how your work solved it, and what changed as a result. That’s the story future clients want to hear.
Build community around your brand: Choose the right places to share
Don’t hide positive comments, especially if you’ve already promised your client you’ll publish them. Use them on your social media, in your presentations to other clients, and in places where you’re showcasing your brand. But first, tell your client that you’ll share what they say about you and your team.
→Make them proud of what they’ve experienced with you, too.
Customer loyalty: Always say thank you (and mean it)
The simplest way to encourage advocacy is to make your current clients feel seen, special, and appreciated. A thank-you note/call. A spotlight. A LinkedIn shoutout. It all adds up.
Do everything you can to create work people believe in and want to be part of.
When you’ve built something worth talking about, give your clients the space and tools to share what they truly think about your work or products.
And if you already have a brand but want to turn it into something people want to talk about, we can help. Talk to our team and find out how.
Stay Ingenious!
