
ABDE 2030
The new ABDE Development Plan 2030 brand unites the ABDE identity with elements of the UN's SDGs. To achieve this, we preserved the ABDE typography and incorporated the lines from the icon as key elements in the brand development. For 2030, the typography blends perfect circles with sharp corners, referencing the ABDE style. This new identity will also be multisensory. Discover the brand that embodies this fresh, creative vision.






COOL STUFF
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TORCUART
Brand & Identity
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Laboratório de Inovação Financeira (LAB)
Brand & Identity
Solutions

Brand & Identity
We shape how brands think, speak, and look.
Includes:
Brand strategy
Visual and verbal identity
Branding & Rebranding
Identity systems applied across channels and products (UX/UI as identity)

Social & Digital Communication
We connect brand, content, and audience across environments.
Includes:
Social media strategy and content ecosystems
Digital and physical experience design
Campaign architecture
Cross-channel communication systems

Multimedia & Content Creation
We create content as part of a broader narrative system.
Includes:
Video and multimedia communication
Animation and audiovisual formats
Creative direction
Social and campaign content
Web series and digital storytelling

Editorial & Narrative Design
We design how content is told, seen, and remembered.
Includes:
Editorial Design
Visual Storytelling
Reports, Studies, Publications, and complex content structuring
Narrative frameworks for brands and institutions

Events & Experiences
We design events as narrative spaces.
Includes:
Event conceptualization and storytelling
Production and coverage
Webinars and hybrid experiences
Brand-driven experiences