CCP CAMPAIGN (Víctor)
For CCP, we developed a digital campaign to increase student enrollment during slower registration periods. We introduced Víctor, a character representing a newly arrived immigrant in the United States, facing the challenges of limited training and credentials while searching for better job opportunities. The story was brought to life through an animated video that reflects the experience of thousands in similar situations. Through a clear and compelling narrative, we show how CCP provides the training and certifications needed to transform not only Víctor’s future, but also that of his family. From concept and script to animation and original music, every element was crafted to deliver a focused and impactful message in just 1 minute and 20 seconds.
COOL STUFF
COP16
Multimedia & Content Creation
ESI CHILE
Multimedia & Content Creation
Solutions
Brand & Identity
We shape how brands think, speak, and look.
Includes:
Brand strategy
Visual and verbal identity
Branding & Rebranding
Identity systems applied across channels and products (UX/UI as identity)
Social & Digital Communication
We connect brand, content, and audience across environments.
Includes:
Social media strategy and content ecosystems
Digital and physical experience design
Campaign architecture
Cross-channel communication systems
Multimedia & Content Creation
We create content as part of a broader narrative system.
Includes:
Video and multimedia communication
Animation and audiovisual formats
Creative direction
Social and campaign content
Web series and digital storytelling
Editorial & Narrative Design
We design how content is told, seen, and remembered.
Includes:
Editorial Design
Visual Storytelling
Reports, Studies, Publications, and complex content structuring
Narrative frameworks for brands and institutions
Events & Experiences
We design events as narrative spaces.
Includes:
Event conceptualization and storytelling
Production and coverage
Webinars and hybrid experiences
Brand-driven experiences
